July 29th 2010

Todays news that the NRL’s Penrith Panthers were electing to block the use of Facebook by its players came as a bit of a shock. Not only is society as a whole moving towards embracing social media platforms, sports team in particular have really started ...
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July 27th 2010

So you finally convinced management to allow you to get into social media, you’ve set up your Facebook and your Twitter account (hopefully a few others too) and the people are flocking to your accounts. Now what? How do you find out what people are ...
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July 20th 2010

I was part of a team of three who hosted the Digital Sport Summit on July 7 at the Melbourne Cricket Ground. We had a great turn out of 160 people; we have since received some pretty amazing feedback and have already had people ask ...
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July 11th 2010

Whether it be on or off the field in sports, we’re all trying to out do one another. Let’s face it, we wouldn’t be in business if we weren’t, we’re here to compete and to win.
One of the most competitive parts of sports is the ...
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