SportSpiel

Michael Warren is the managing editor of sport for the Dubbo Weekender news magazine, a new magazine that is launching this weekend (26/06). In this latest Q & A, he tells us how he’s putting a new spin on ‘old’ sports media, by introducing social media as a lead source for news and opinion pieces.
SportSpiel: [...]

Gold Coast Football Club are the latest club to enter the AFL. As they prepare enter their first year in the league, whilst still playing in the secondary league VFL at the same time, how do they establish their new fan base? Can they use social media to reach others in the football community that [...]

On a recent trip to the US, SportSpiel caught up with Nick Monroe, who is the head of New Media Development for the Milwaukee Bucks. He was nice enough to answer a few questions about the team, his other roles at the Bucks and how the Bucks came to be in new media in the [...]

Sydney FC won the 2009/2010 A-League title. They’re firmly establishing themselves as a “brand” throughout the sporting landscape in Australia, but how do they use social media to do this? Recently I sat down with Ben Hawes, Media Manager for Sydney FC, to discuss how they are aiming to attract new fans, through social media. [...]