SportSpiel

So you finally convinced management to allow you to get into social media, you’ve set up your Facebook and your Twitter account (hopefully a few others too) and the people are flocking to your accounts. Now what? How do you find out what people are saying about you and then get into the conversation yourself?
Social [...]

Whether it be on or off the field in sports, we’re all trying to out do one another. Let’s face it, we wouldn’t be in business if we weren’t, we’re here to compete and to win.
One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without [...]

This post was written by Tyson Densley. You can find more of his work on his own blog.
Or is it simply a difference in economies?
My time working with a sports marketing firm in Melbourne recently taught me many things, but something I’ve often pondered since is why they and other Australian marketing companies haven’t tapped [...]

SportSpiel often talks about how leagues and clubs can interact with their fans, as a digital media outlet but acting as the membership or customer service departments, which will ultimately lead to increased fan engagement and customer satisfaction. One area of the social media interaction I have rarely covered has been sports managers. In my [...]